On content and creation
What we learn from the work our zoomers make every day: how to set up content, which tools help, and what to watch for when hiring a creative.
What we keep seeing in the work
Five things that make content usable
Every month we watch the work of dozens of creators go by. What separates material that gathers dust from material that lasts for...
Read on
Not a list of forty tools
What our creators actually work with
Every “25 best tools” list is written by someone who uses none of them daily. This is what actually keeps coming back among the pe...
Read on
Our observation after 147 clients
Why content plans usually stall
Almost every client who comes to us saying “we want to work on content more structurally” already has a plan. The problem is rarel...
Read on
An opinion, not a law
Reach is not a goal
This is a view, not research: the numbers companies look at most are the numbers that have least to do with their revenue. Reach a...
Read on
A breakdown, not a rate
What hiring a content creator really costs
The question we get most is “roughly what does that cost”. The honest answer is that there is no single number, and that anyone wh...
Read on